Noddy’s Warehouse Suppliers Directory for Australia, noddy.net.au, was launched in September 2007 as a warehouse suppliers directory and was only available for businesses that listed with Big Ears Free Industry Quoting Service. The main difference between the two sites was that Noddy has never had a quoting service attached.
Noddy’s search listing strategy was also different to Big Ears which focused more on overall category search phrases while Noddy focused more on sub category search phrases. As an example, Big Ears would perform for “handling equipment Sydney” searches whereas Noddy would perform for “pallet jacks Sydney”, “drum pickers Sydney” and “scissor lifts Sydney” searches.
Noddy has around three thousand dedicated search phrase pages within it. It is long over due for a facelift and this has been earmarked for mid 2017-18. Noddy was the leading site in Australia for warehouse supplies when it comes to visitors, producing over half a million Australian visitors since its launch.
A new business model for Noddy’s Warehouse Suppliers Directory for Australia is currently being drafted and part of the strategy is to recapture and increase its market share as the leading online warehouse supply marketplace in Australia.