Corporate website design services, by our Hunter Valley corporate website design company, servicing areas including Cessnock, Maitland, Singleton and Newcastle.
Branding is one of the most important elements of corporate website design. Branding is predominately about how you would like your customers to perceive your business. Think of your website as an in-depth interactive billboard. It should be designed to reflect the image that you wish to portray.
Before considering how you want to portray your business you will need an understanding of your customers. The key question you will need to ask yourself (and your customers) is, “What is important to my customers?”
A lot of people will say reliable service but that does not differentiate you from your competitors and thus means very little to the potential customer. What you need to do is break it down and ask yourself, “How is my service better than my competitors and/or what is it about my service that makes me unique in the industry?” You may be the only company in your industry that offers “delivery in 24 hours or a money back guarantee” (now that’s service).
Some people may say, “I have the highest quality products and that’s why people buy off me”. Ask yourself, “What is it about my products that differentiates me from my competitors?” You may have an accreditation that meets ISO or AS standards whereas many of your competitors may not. Your products may be Australian Made or they may have a High Safety Rating or Low Energy Usage rating. They may be environmentally friendly, sustainable or recyclable.
Marketing strategy and planning should always come first otherwise you could end up with a website that conveys the wrong message.
What differentiates Big Ears Media Group from many of the 35,000 website designers out there today is that we can combine our extensive marketing knowledge, our sales systems and our corporate website design technologies to develop an online presence that creates the correct perception of your business, generates a much better quality lead base and allows customers and prospective customers to find you with ease.
If you would like to find out more, speak with our web marketing design and development specialist on 0400 845 713.